Why Do I Need Videos for My Business?
Real Talk from a Video Production Company
INTRODUCTION
Alright, so we all know the deal: video is everywhere. Your Instagram feed overflows with reels and posts that feature videos, YouTube is basically a universe of videos, and even LinkedIn is getting in on the action. But when it comes to investing time and cash into a brand video, or other type of video, for your business, it's easy to hit the brakes. You wonder if this is really the move for your particular niche.
Well, from one who’s been immersed in the world of video production since before it became a trend (which it isn’t), let me cut through the noise. Video isn't just some hyped-up marketing tool that's "nice to have” for just certain businesses.
It's a game-changer for ALL businesses, and there's data to prove it. So let's break down why getting into the video space is more than just keeping up with the digital Joneses.
WHY USING VIDEOS FOR YOUR BUSINESS WILL MAKE YOUR CUSTOMERS LOVE YOU MORE
Visuals Speak Louder Than Words
Let's start with the basics. Today’s world is one of “Show Me, Don't Tell Me,” am I right? Walls of text? Nah, give us visuals. We process images like 60,000 times faster than text, so it's no surprise that a video for your business is like a fast pass to grabbing attention. It's the visual storytelling that keeps us hooked, and if you can cater to that, you're already ahead of the game.
It's Not Just Watching, It's Experiencing
Scroll through your feed and what stops you? A static post or a dope video? A business video creates an interactive, immersive experience. It's not just watching; it's feeling like you're a part of something, whether that's an emotional story or a how-to guide. So if you're skeptical about dedicating resources to video, remember that you're not just making content; you're creating an experience. And what are some of your best memories? The ones you see in your head, or words on a page? Think about that if you ever wonder if your customers will even remember those videos you create for your business.
Touching the Heart
Alright, real talk. Emotions are the unsung heroes of decision-making. And guess what? A great video hits you right in the feels. Whether it's a laugh-out-loud funny clip or a tear-jerking story, video has this unique power to create an emotional connection that other formats just can't match. That's not just me saying it; neuroscience backs it up. So if you can make someone feel something with the video that showcases your business, your brand, you're nearly all the way to turning that viewer into a customer
Keeping It Real
Okay, so we've covered the sensory overload and the feels, but there's also something to be said about authenticity. Think about your favorite YouTubers or brands that use video well. It's not just about polish and aesthetics; it's also about being real and relatable. Video offers this unfiltered window into who you are and what your brand stands for, and let's be honest, in a world of curated Instagram feeds, a little authenticity goes a long way.
Attention Economy and How to Win It
You've heard the term “attention economy,” right? Our attention spans are kinda notorious for being short (looking at you, TikTok!). But here's the kicker: while we might scroll past a lengthy article or skip through a photo gallery, a compelling video actually gets us to stop and watch. And in today's hyper-competitive landscape, snagging even a few seconds of someone's attention can be a huge win for your business.
It's Like a Virtual Handshake
Last but not least, let's talk about first impressions. In a digital world where we're often separated by screens, video serves as a kind of virtual handshake. Video’s your chance to make a memorable first impression, one that could lead to longer engagement, more clicks, and ultimately, more conversions. So, yeah, if you're still asking yourself why you need a video for your business, just think of it as the most impactful handshake you'll ever make.
SHOW ME THE MONEY! BOOSTING SALES AND CONVERSIONS.
Show, Don't Tell
Sometimes, describing your product or service in words is like trying to explain a meme—you lose all the magic, you know? A solid business video takes away the guesswork. People can see exactly what they’re getting, and that trust is currency, my friend. Seriously, from one production company pro to a future “video for my business” aficionado, visuals build credibility in a way words alone just can't.
People Trust People
Speaking of trust, let's talk testimonials. Written reviews are cool, but there's something about hearing someone's voice and seeing their facial expressions that makes it all the more convincing. It's like getting a recommendation from a friend. We’re wired to trust other humans (well, unless they give us a reason not to), so video testimonials aren't just a “nice-to-have”—they’re an absolute power move in building trust.
Nailing that CTA
Okay, so your business video’s done its job. It's got people vibing with your brand, trusting you more than they trust their horoscope. What next? You've gotta have that killer CTA (Call to Action). Think of it as your video's grand finale, the “drop the mic” moment that guides people on what to do next. Whether it's “Learn More,” “Buy Now,” or “Join the Tribe,” make it compelling and make it obvious. A good CTA is like the secret sauce that brings your whole company's video marketing strategy together.
YOU’RE NOT JUST A STAR, YOU’RE A VIDEO ROCK STAR
Say Hello to Google's BFF: Video SEO
Google loves videos like millennials love avocado toast. No joke—having a video on your website can seriously boost its chances of showing up in one of those coveted first spots in search results. So yeah, if you’ve been sleeping on adding video for your business, know that Google might have been kinda sleeping on you too. Time to wake everyone up!
YouTube: The Other Google
You’ve searched for how-tos on YouTube; we all have. But have you considered that your video could be what someone finds when they're down a YouTube rabbit hole? YouTube isn’t just the land of viral hits and cute dog videos; it’s the second largest search engine in the world. Getting your business video on there is like setting up shop in a bustling digital mall.
Phone in One Hand, Your Video in the Other
Let's get real; our phones are basically glued to our hands (if you’ve figured out a way to unstick it from there, please let me know how?). And more and more, people are using said phones to watch videos, including when they’re searching for a product or service. Not only does this mean your video production needs to look good and load fast on mobile, but it's also another tick in the “why video is essential” column. Google notices how mobile-friendly your site is when deciding where it should rank, and a well-optimized business video can give you that extra push.
LET’S MAKE YOU FAMOUS! BUILDING BRAND AWARENESS
Branding: It's All in the Look
Visual branding through video content is like your business wearing its best outfit every day. Imagine strutting down a runway, but the runway is the internet, and your audience is the global market. It's your colors, your typography, and your style coming alive on the screen. And guess what? People notice. When your branding is consistent and visually stunning in every video, people start to recognize you, almost like a celebrity. They know it’s you before they even see your logo, and that, my friend, is when you've hit branding gold.
Going Viral, Anyone?
Let's be real, who doesn't want their business video to go viral? It's the Holy Grail of social media marketing. You're not just getting views; you're getting shares, likes, comments—the whole nine yards. But let's not get it twisted; going viral isn't just luck. It's about creating content that resonates with people, that they feel compelled to share. Could be humor, could be inspiration, but whatever it is, it has to slap. When you hit that sweet spot, your business video isn't just content; it's a phenomenon. How close you get to being a phenomenon is budget-sensitive (what isn’t nowadays?), but you can still make good impact on even a smaller budget. When your video producer knows what she’s doing, that is 😊
One-Up the Competition
If your competitors are not investing in a production company for quality videos, they're missing out. But, good for you because it’s your chance to shine! While they're fumbling with amateur-hour stuff, you deliver cinematic quality, compelling storytelling, and killer CTAs. You're not just making videos; you're making statements. And when potential customers are browsing and comparing, guess whose videos they're gonna remember? Yours, of course. Because quality matters, and your videos are shouting quality from the digital rooftops.
PROOF IN THE PUDDING: REAL EXAMPLES
Here’s Who Did It Right
Businesses like Nike, McDonalds and Progressive have made waves using video strategies that actually work. We're not just talking one-off successes; these are companies that have consistently used video to engage their audience, build brand loyalty, and drive sales. It's like they've written the playbook on how to do videos for their businesses right. Each one offers a case study in smart, effective video marketing that any company would be wise to emulate.
Let’s Talk Numbers
Businesses with video marketing are leading the game, with 85% adoption. That's almost like saying 85% of businesses have decided that electricity is a good idea—it's that essential.
According to The Content Marketing Institute, as of the time of this writing (2023), 66% of Business to Business marketers and 71% of Business to Consumer marketers use videos to promote their products.
This means two things for you:
1. There’s still time for you to get in on this profitable game.
2. IT’S TIME for you to get movin’ on it if you haven’t already!
Video content can get you 66% more qualified leads. No joke! If someone told you that you could increase your qualified leads by two-thirds just by making a strategic video, you’d think they were pulling your leg. Right? But the numbers don't lie, and that's the real power of having a top-notch production company that knows how to get eyeballs on your stuff at your side.
THE FINAL WORD
If you're still wondering why you need a video for your business, just remember it's not a luxury—it’s a must-have. Want to level up your game? A production company like us can be your co-pilot. We bring expertise, creativity, and a dash of magic to make your video not just another piece of content but a game-changer for your brand.
Ready to rock the video world? Let's get to work!
No obligation. Just exploration. Let’s talk about your vision for your company and how video can get you there.
