10 Ways Any Business Can Crush Digital Marketing with Video

Listen! We all know how crazy competitive the business world is these days, right? Well, using video in your digital marketing strategy isn't just cool, it's crucial. Here are the ten ways video can seriously amp up your business game and set you apart from the crowd.

About 69% of consumers prefer watching a video to reading about a product. This trend is amplified by the fact that videos are also shared much more frequently on mobile devices—92% of videos viewed on mobile are shared with others, enhancing their reach and impact significantly.​

Here are some more fun statistics about using videos in your content marketing strategy? https://www.socialpilot.co/blog/video-marketing-statistics

1. MAKE YOUR BRAND POP

Think of brand videos as your business’s selfie to the world. They’re all about making your brand look good and stick in people’s minds. Use your unique style and flair to make your brand unforgettable. A vibrant brand video that showcases your logo, colors, and personality not only attracts attention but also ensures your brand remains top-of-mind for consumers. This kind of content can significantly improve brand recall during a consumer’s decision-making process.

2. GRAB THEIR ATTENTION

Let’s face it, sometimes it just seems that we all have the attention span of a goldfish. But videos? They’re like visual espresso shots. A killer brand video can keep your audience watching and engaging way more than just text or pics. Videos are known to increase user engagement metrics, including time spent on site and interaction rates. Dynamic content like this can dramatically reduce bounce rates on your digital platforms as viewers are more likely to stay and explore your content further. Engaging videos often serve as gateways to deeper customer interaction with your brand.

3. DRIVE THOSE CLICKS

Videos are basically conversion ninjas. Show off what your product or service can do with a cool demo, and watch those likes, shares, and sales start rolling in. It’s about showing, not just telling. Demonstrating your product in action can help demystify its usage, appealing particularly to customers new to your market or product type. This strategy not only educates but also entices potential buyers, leading them directly to purchase points from the emotional high of the video.

4. CONNECT ON THE FEELS

Storytelling is everything. Use your videos to tell a story that hits right in the feels—make ‘em laugh, cry, or get inspired. Emotional connections turn viewers into loyal fans. This method is especially effective for campaigns aiming to build community or advocate for causes, where the emotional stakes are high, and the human connection is critical. Sharing stories of real people, real struggles, and real triumphs can powerfully resonate, creating a lasting bond between your brand and your customers.

5. BOOST YOUR ONLINE VISIBILITY

SEO loves videos. By boosting your video content, you’re also boosting your visibility online. More visibility means more traffic, and who doesn’t want that? Strategically embedding videos on your web pages can significantly enhance dwell time, a key metric for SEO success. Furthermore, engaging video content is likely to be linked back by other sites, which can improve your site's authority and ranking in search results.

6. EXPANDING VIDEO CONTENT

Create once, use everywhere—your videos can be chopped and changed for Instagram stories, Facebook posts, or even presentations. It’s all about squeezing out every bit of value. This approach not only saves time and resources but also ensures your brand message remains consistent across all platforms. For instance, longer form content can be condensed into micro-moments for social media, while the full versions can reside on YouTube or your website, providing a deeper dive for those interested.

7. GET REAL WITH YOUR AUDIENCE

Video lets you get personal. Show the faces behind the brand. It’s like inviting your customers into your world and giving them a backstage pass to your business. This transparency fosters trust and makes your business more relatable. Videos featuring team introductions, day-in-the-life segments, or customer testimonials bring your business to life, showcasing the human element that today's consumers value highly.

8. STAND OUT FROM THE CROWD

In a sea of competitors, be the bright, shiny fish. A well-crafted video can highlight what makes you special better than any brochure. Unique video content that effectively communicates your unique selling propositions can set you apart from competitors, emphasizing what makes your brand the better choice. Innovative approaches such as virtual reality experiences or interactive videos can further differentiate your brand in a crowded market.

9. KEEP IT SNAPPY

Short and sweet wins the race. Keep your videos quick and to the point, but packed with enough story to keep your audience coming back for more. The key is to deliver value quickly and efficiently. Developing a series of short, engaging videos that viewers can consume in quick succession can encourage binge-watching behaviors similar to those seen on streaming platforms.

10. MASTER THE PLATFORMS

Know where your audience hangs out and hit them there with your best video shots. Whether it’s TikTok, Instagram, or LinkedIn, each platform can be a launchpad for your videos. Understanding the unique characteristics and audience preferences of each platform can help you tailor your content so that it optimally engages the intended audience. For example, Instagram and TikTok are ideal for visually captivating, quick-hit videos that capitalize on trends, while LinkedIn content should be more polished and professional, focusing on industry insights and company achievements.

By embracing these strategies, businesses can effectively harness the power of digital marketing through video. It’s not just about staying current; it’s about being a step ahead in the digital game. Dive into video marketing with confidence and creativity, and watch as it transforms your business presence online!

EXPANDING YOUR IMPACT: Further Benefits of Video in Digital Marketing for Businesses

Video marketing isn't just about getting noticed—it’s a whole vibe that can seriously up your game in every area of your digital world. Let’s dive into some more killer strategies that you can rock to make the most of your video marketing efforts.

• Build Credibility and Trust

Nothing says “trust me” like a killer video that shows you’re the real deal. Drop some knowledge with expert advice, how-to guides, or live Q&A sessions that let you flex your expertise. It’s all about keeping it real and showing your audience they’re in good hands.

• Enhance Customer Education

Got a complex product? Break it down with a video that teaches your customers the ins and outs in a way that’s super easy to grasp. It’s like giving them a lightbulb moment that makes them think, “Ah, now I get it!” which is super satisfying, right?

• Increase Customer Retention

Keep your audience coming back for more with videos that stick. Create a series or regular updates that have them marking their calendars. It’s like your brand’s very own series that viewers binge-watch, keeping them connected and craving your content.

• Optimize Email Campaigns

Give your emails a facelift with videos that make subscribers want to click through like crazy. Imagine sending out emails that aren’t just read, but actually experienced. Videos can pack a punch with personal touches that texts just can’t match.

• Facilitate Social Sharing

Create videos that are too good not to share. Whether it’s a laugh, a lesson, or a tug at the heartstrings, make your content relatable and shareable. It’s the kind of organic reach that money can’t buy, spreading your brand’s message far and wide.

• Streamline the Buying Process

Make shopping a breeze with videos right where your customers need them. Show off your products in action on landing pages, reducing the guesswork and speeding up the decision process. It’s like having a salesperson who works 24/7, without the overtime.

• Enhance Mobile Engagement

Since everyone’s glued to their phones, make sure your videos play nice with mobile. Tailor your content for the small screen and watch your engagement soar. It’s all about meeting your audience where they are—on the go.

• Leverage User-Generated Content

Encourage your fans to get in on the video action. User-generated content isn’t just authentic, it’s gold for building community and credibility. Plus, it shows off your products in real life, which is pretty convincing to anyone watching.

• Support Customer Advocacy Programs

Let your happiest customers do the talking with testimonial videos that show off their love for your brand. It’s a powerful way to amplify positive vibes and get others on board. Think of it as your customers giving you a digital high-five.

• Drive Event Engagement

Got an event? Get buzzing with videos that hype it up before, during, and after. Use live streams to bring the experience to those who can’t make it, making sure no one misses out on the fun.

By dialing up your video strategy, you’re not just playing the game—you’re changing it. Dive into these tactics to transform your digital presence and watch your business bloom in a whole new way.

And, as always, if video isn’t something you want to dive into, give us a call—it’s what WE do. Every day!