5 Top Video Marketing Strategies You Haven't Tried Yet

INTRODUCTION

Let’s be real: in the wild world of digital marketing, video is king. But how do you not just get by, but actually kill it with your video marketing strategies? This article is all about that—unpacking innovative video marketing ideas that’ll help you level up. We're diving into some killer tips for boosting engagement with video content, so you can grab your audience’s attention and keep them hooked. Whether you’re the marketing guru in your startup or just dipping your toes into video, these insights are going to seriously amp up your game.

1. INNOVATE VIDEO MARKETING IDEAS: AUTOPLAY

Alright, let's dive a bit deeper into the autoplay game. It’s kinda like setting the first impression when someone lands on your page. You want that "wow" moment without freaking your visitors out with something too in-your-face. Start with the basics: keep your autoplay videos on mute. Because honestly, nothing’s worse than a video blasting sound unexpectedly. Use cool visuals and subtitles to tell your story silently. It’s way less aggressive and lets your audience choose to dive deeper with sound if they’re into it. Plus, slapping a clear CTA at the end of your vid can nudge them to engage even more.

Now, where you place these autoplay videos on your site is key. You don’t want to ambush your visitors the second they land on your page. Stick to strategic spots like the homepage or key product pages where the video feels like a natural intro to what you’re all about. Keep the content snappy and relevant—maybe showcase what your product does or drop some quick tips related to your service. It’s about giving quick, useful insights that tempt viewers to stick around and explore.

Lastly, don't just set it and forget it. Tap into those analytics to see how your videos are performing. Are people actually watching them? Do they bounce less when the video is playing? This kind of intel can tell you a lot about what’s working and what’s just annoying people. Play around with different setups and see how your audience reacts. It’s all about finding that sweet spot where your video adds value without being a turnoff.

By tweaking these elements, you can seriously make autoplay work for you without getting on everyone's nerves. It’s all about making those videos tempting enough to watch, but not so pushy that they push people away.

2. THE SILENT SALESMAN

So here’s the deal with the "Silent Salesman" vibe in today’s video marketing scene: Most peeps scrolling through their feeds (like on Facebook and IG) are doing it with the sound off: 85% of them, as a matter of fact.

That's a game-changer because it means your videos gotta speak loud and clear—no sound necessary. Think eye-catching visuals that pull you right in and text that pops to tell the story. It's all about making sure anyone can catch the drift without turning up the volume.

You might have heard about that 85% watching with the sound off, but did you know that 76% of video content out there needs video to be understood:  https://instapage.com/blog/closed-captioning-mute-videos/#

• Getting this right means leveling up your visual game—crisp, engaging images are key. Throw in some slick animations that can tell a story all by themselves. Text overlays and subtitles? Non-negotiable. They gotta be sharp, quick to read, and part of the visual flair, not just slapped on as an afterthought. And don’t forget about the flow; keep things moving with quick cuts or interesting transitions that can hold attention without any sound cues.

• Interactive elements can also be a major play. Think about embedding clickable stuff right in the video or adding quick on-screen polls. This turns passive watchers into active participants. Plus, knowing when and where your audience is most likely to hit play helps a ton. Are they tuning in during their morning commute, sneaky mid-work breaks, or chill evening scrolls? Use those insights to shape when and how you drop your content.

• And for those who want the receipts on that 85% stat, dig into sites like Digiday—they’re always on top of the latest trends and data dumps about social media behaviors, including how silent video is taking over. Check out Digiday here for all that good info.

• Embracing these innovative video marketing ideas can totally transform how your content performs even in the quietest settings.

• This is a little-known and used way you can use to stand out from your competitors. Be sure to overlay text on your videos, and/or make sure the message is clear enough through the video itself without needing any text at all to be understood.

3. SEO BOOSTER: ADVANCED VIDEO MARKETING STRATEGIES

Alright, let’s dive into the SEO magic that videos bring to the table. If you’re aiming to climb up those Google search rankings, tossing a video or two on your site can be a total game-changer. Why? Because Google loves it when visitors hang around your website for longer stretches, and videos are perfect for making people stick like glue.

First up, think about embedding videos that serve as the hook for your content. Whether it’s a tutorial, a behind-the-scenes peek, or just something hilariously relatable, videos keep eyes on the screen longer than your average text or image. And here's the kicker: the longer folks stay, the more Google thinks you’re delivering value, which bumps up your spot in search results. It’s like telling Google, “Hey, check out how cool my site is!”

Now, don’t just throw in a video and call it a day. Optimize that bad boy. Make sure your video titles, descriptions, and tags are SEO-friendly with relevant keywords that tell both Google and potential viewers exactly what’s in the vid. It’s about making your video easy to find and hard to ignore. Plus, include a transcript if you can—this isn’t just great for accessibility, it also gives Google more juicy content to scan.

And remember, engagement doesn’t end at views. Encourage your visitors to interact—ask them to like, comment, or share your video right on your site. More interaction equals more engagement signals to Google, boosting your SEO even further. So, get those videos up and make them work for you. They’re not just pretty faces; they’re powerful tools to lift your site up in those SERPs!

4. MOBILE FIRST

• If your video marketing strategies aren't going to mobile-first, you're basically throwing your views away. Seriously, everyone’s glued to their phones these days, and the stats don’t lie—video watching on mobile is doubling every year. That’s a huge audience you have to cater to if you want your content to actually make an impact.

• So, what’s the move? First, make sure your videos play nice with mobile formats. That means they gotta be responsive, automatically adjusting to whatever screen they’re being viewed on. No one wants to pinch and zoom just to catch the action. Plus, keep those videos short and sweet. Attention spans are shorter on mobile, and people are likely multitasking while they watch. A crisp, engaging clip can do wonders compared to a long drag.

• Speed is also key. Mobile users are all about instant gratification. If your video takes forever to load, viewers will bounce before the first frame even plays. Compress those files for faster loading without sacrificing quality and test your videos on different devices and connections to ensure they’re up to snuff.

• And don’t forget, interacting on a tiny touchscreen is a whole different ballgame. Make sure any calls-to-action (CTAs) or interactive elements are big enough to tap without a hassle. Nothing's more annoying than trying to hit a tiny 'subscribe' button and missing it. Keep the user experience smooth, and your mobile viewers will stick around, boosting those engagement metrics that are pure gold for your channel.

5. BEYOND VISIBILITY—EMOTIONAL CONNECTION

Hey, let’s break down why video is the ultimate most-valuable player (MVP) when it comes to making folks feel something. It’s all about that emotional connection, right? When you watch a video, you’re not just absorbing info; you’re experiencing it. That combo of visuals, sound, and storytelling? It hits way different than a simple image or text. This is why videos can totally sway people’s choices, from what brand they’re into to what they’re buying next.

• Think about the last time a video ad made you stop scrolling. What was it? Maybe it was a heartwarming story, a hilarious skit, or some jaw-dropping visuals. These elements make videos super powerful in shaping brand images and influencing decisions. For instance, a video showing real people sharing genuine stories about how a product helped them can forge a strong connection with viewers. It feels real, relatable, and trustworthy.

• And here’s the strategy part: When you’re creating video content, dive deep into what emotions you want to evoke. Are you aiming for those warm, fuzzy feelings, or maybe a burst of inspiration and motivation? Whatever vibe you choose, make sure it aligns with your brand’s voice and goals. This isn’t just about making viewers feel good—it’s about weaving your brand’s values and message into that emotional fabric.

• Lastly, keep it authentic. The quickest way to turn off your audience is by coming off as insincere or sales-y. Let your brand’s personality shine through. When viewers see and feel that authenticity, they’re more likely to develop a positive association with your brand, remember your message, and, yep, even reach for their wallets. So, grab that camera, craft your story, and let’s make some emotional waves!

If doing all this sounds like a lot, hop on the phone with us for a no-obligation discovery call.